July 11, 2014 | By Paige McDaniel |
It’s the motto of sales: “Where are they at in the purchase funnel?”
For as long as any sales or marketing employee can remember, measuring the prospect by where they are at in the sales funnel will indicate how much is needed to close the deal. Thanks to the Internet and social media, sales reps can actively track their customers and reach out on various channels, meeting the customer where they are. The process is based on nurturing the prospect through a step-by-step journey that leads to a quality sale.
5 Steps to Nurture the Sales Funnel through Social Media
Until prospects are made aware of your goods or services, they will remain ignorant of what you can offer. To create awareness, start with quality content that includes a strong call-to-action and optimized visuals. Also, use ads on Facebook and Twitter.
Now that prospects are aware of your product and/or service, you need to gain their interest. This can be achieved through consistent engagement and community building. Create a social editorial calendar and incentivize people to visit consistently.
You’ve got them on your website, now what do you do? Use your landing page! By offering an incentive on the landing page such as eBooks, extended content or giveaways, you can collect emails.
There’s always more than one way to do things. To achieve the sale, make sure you are prepared with multiple strategies. Try email marketing, product-specific offers, blog posts and newsletters.
In the social media sales funnel, it’s more than just closing a sale. Retaining the loyalty of customers is essential to keeping the good news going about your business. Testimonials and reviews are more important than ever. Also, customers don’t want to be forgotten about as soon as you have their money. Offer rewards and incentives to keep them coming back.
How has your sales strategy changed with social media? Tell us in the comments below!
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