March 7, 2014 | By Courtney Hart |
In Part 1 of our series, we talked about social selling and the five practices you should put in place to improve your strategy. For this post, we’re going to take a look at Facebook and Twitter and how these platforms can be a launching point for your sales reps. Social selling is a new sales tactic making waves across large and small social media networks and it’s time for you to dive in.
While social selling can vary slightly in its definition, the concept remains the same. Leveraging your social brand to drive revenue, make connections and fill your pipeline. But how do you do that on major social media platforms like Facebook and Twitter?
Everyone is on Facebook, it seems. The platform is always inventing new ways to get people talking on the site; whether it be through wall posts or through tabs with external pages, Facebook is always building community. It’s the ultimate link to your customers’ personal lives. Social selling on Facebook should take place with ‘likes,’ promotions, customer spotlights and engagement. Use Facebook as a place to give your fans a sneak peek and dibs on new products or services.
While Facebook is more about your customers’ life profile, Twitter is about their ideas and thoughts. People go to Twitter to learn or laugh or vent. The 140-character layout makes sharing easy and by design is a public forum. This gives you the chance to engage with potential customers, retweet thought leaders, or gain industry insight. You’ll see immediate updates about sales events, management changes or fundraising requests, and this is where you can swoop in and offer your services or opinion. Lastly a social selling tip, use Twitter lists to keep a record of prospective clients, competitors, customers, companies in your industry and partners.
What social selling practices have you implemented on these social media platforms? We would love to hear your opinion in the comments below!
Check back next week for, Part III: LinkedIn, Google+, Pinterest and YouTube, to learn how to leverage these other social media platforms to your benefit.