July 25, 2014 | By Paige McDaniel |
Fact: 98% of charities in the United States use social media.
Whether it be video, Facebook, Twitter or simple engagement across all channels, charities are taking to social media to spread the good news about what they’re doing.
A recent study was performed by Nora Ganim Barnes, PhD at the University of Massachusetts, Dartmouth, and included charities listed on the 2013 Philanthropy 400 list, excluding colleges and universities.
Key findings from the report include:
- YouTube/video platforms are the most prominent and widely used social media tool (97%), with Facebook at second (92%), followed by Twitter (86%) and Pinterest (72%).
- 45% of U.S. charities use social media as a tool to recruit potential employees.
- 89% write their own original content.
What is their secret?
Most charities are focused on people. They need people to talk, engage and support whatever cause they are promoting. The best way to do this is to be where your audience is.